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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

the most flint-hearted among us. It follows a father as he guides his daughter through life s chall ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

and perversely rips value from the heart of its categories. And copycat brands with me-too claims and own ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

marketing] and we have brought [Clubcard creator] Dunnhumby back where they belong, right at the heart ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

or feedback responses on Facebook can create a stream of conversations.' HTC has put social at the heart ... and Ireland , says: 'As a brand that has always put consumers at the heart of our product innovation, we view ... at the brand's heart, says Atkins. Engagement through competitions really lit up social activity ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, however, go straight to the heart of the matter without marketing and advertising to drive our ... at the heart of a progressive, modern economy. According to McKinsey, collectively we deliver some 15 ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

The drive, created by The Assembly, comprises digital and social marketing, advertising, PR, events and sampling and launches this month. At the heart of the campaign is a specially built member microsite where people can claim a DVD with every purchase of specially marked Gallo wines. The site ...