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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

the most flint-hearted among us. It follows a father as he guides his daughter through life s chall ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

viral marketing is the future, it is not an easy win for brands. At the heart of the Kony viral ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

Digital is heralded by marketers for its measurability, with last-click attribution at the heart of their tool-kit. As digital becomes more fragmented and the number of consumer touchpoints online and offline continue to grow, last-click and other attribution models are under pressure to deliver the answers ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

transparency can win hearts, minds and wallets. Who's seizing this chance? Not big guns like Boots - yet ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

, it must have great storytelling at its heart. A story will work, however, only when the audience ... . At the heart of our business sit creativity and our clients' goals and our culture recognises individuality ... themes at the heart of Toyota, such as innovation, ingenuity and the exceptional build quality of its ...