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Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

or feedback responses on Facebook can create a stream of conversations.' HTC has put social at the heart ... and Ireland , says: 'As a brand that has always put consumers at the heart of our product innovation, we view ... at the brand's heart, says Atkins. Engagement through competitions really lit up social activity ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

a bet on player heart attacks during last night's Premier League encounter between Manchester City

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

back where they belong, right at the heart of the business, and only last week we began a creative ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

, with 'straightforward privacy' at the heart. According to comScore data for February, the Friends Reunited Group ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

their high streets into the beating hearts of their communities once again. "With internet shopping ...

Editor's Comment: Face it - size still matters on Facebook

By Noelle McElhatton, 29 March 12, 08:30

and buried with a stake through its heart, the argument has resurfaced.

Google marketer Felten notes 'TV works well with digital'

By Sarah Shearman, 28 March 12, 12:45

TV works well with online advertising, although digital remains at the heart of Google's marketing ... on to stress that even the latest campaign for Google+ has "digital at its heart". In a similar way ...