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Unilever tops 2012 Marketing Society Awards nominations
Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...
Unilever personal care brands sponsor British Lotus F1 Team
of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers ...
Review of the Year: Top 10 marketing moments of 2011
that British consumers are facing up to a 'social heart-attack' as citizens lose faith in the country's biggest ...
Confused.com announces Nectar partnership with TV ad
heart of our business." Earlier this year, Confused.com switched from simply featuring versions ...
Blighty launches the Great Blighty Ale Trail
has to offer. "The ale trails allow us to position Blighty at the heart of these passions ...
Virgin Media hires Lloyds Banking Group marketer Michael Payne
valuable contribution to the team as we put the customer at the heart of everything we do." Gilbert ...
Power 100: 100 to 50
to have had a change of heart - prompted, in part, by fierce competition. In March, Starbucks unveiled a ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
When Howard Schultz, the founder and former CEO of Starbucks, returned to a hands-on role at the coffee chain in 2008, he brought with him an integrated turnaround plan. At its heart: not a multi-million dollar TV campaign, but instead a social network strategy that aimed to engage with Starbucks 6m ...
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
at the heart of engagement. At the same time, it is critical to get the technology right. In the past ...
Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook
to negotiate a new 'information contract' with customers. What should lie at the heart of such an information ...
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