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Paddy Power cites 'human error' after heart attack tweet criticism
a bet on player heart attacks during last night's Premier League encounter between Manchester City
'Flawsome' brands will win battle for consumers' hearts
Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.
British Heart Foundation targets Fabrice Muamba rematch with ads
The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital ... The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Nokia puts location-based services at heart of smartphone strategy
co-creation is at the heart of everything we do. There's a campaign called 'Qwerty Me' in Mexico ...
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.
Subway's UK marketing chief on putting health and value at the heart of the brand
's charity partner, Heart Research UK. Favourite brand: Virgin Atlantic. 'It has kept the brand current ...
BHF targets women for first time with healthy heart messages
The British Heart Foundation (BHF) has launched its first campaign aimed at women, and is using ... marketing and brand Nick Radmore said: 'More than 1m UK women live with heart disease. This is the perfect way to get across messages that could save lives.' Heart disease kills three times as many women ...
At the heart of the action
campaigns; rather, it can be at the heart of or set the agenda, float an idea or create a buzz ... the highest in a decade and provided further proof that PR should be at the heart of an integrated approach ...
Hovis targets healthy bread market with Heart UK-approved loaf
Hovis Hearty Oats, which has gained a listing at Asda, contains beta-glucan, an ingredient it claims can maintain cholesterol levels. The bread is baked with 50% oats and 50% wheatflour, and has been approved by Heart UK, the cholesterol charity. Premier Foods is targeting the breakfast market ...
More Than sponsors Heart FM's Toby Anstis show
LONDON - Insurance brand More Than has become the first sponsor of Heart FM's 10am to 1pm national ... listeners, is Heart's biggest-rating national programme, as the Global Radio-owned station has separate ... nine of its local stations as Heart, to help attract advertisers with a new national radio proposition ... activity, both on-air and on the Heart website. One potential promotion includes offering listeners ...
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