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Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

viral marketing is the future, it is not an easy win for brands. At the heart of the Kony viral ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

community at its heart with the nomination of deserving torch-bearers. You get the relevance of the brand ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

Digital is heralded by marketers for its measurability, with last-click attribution at the heart of their tool-kit. As digital becomes more fragmented and the number of consumer touchpoints online and offline continue to grow, last-click and other attribution models are under pressure to deliver the answers ...

Tesco trials Clubcard tie-up with LivingSocial

By Ed Owen, 12 March 12, 09:05

at LivingSocial, said: "With social media and exciting local experiences at the heart of our business, we thrive ...

Cameron backs Dow's wrap sponsorship

By John Reynolds, 12 March 12, 09:21

and afterwards, and in fact my heart still goes out to all those who suffered from that appalling tragedy. "I ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

faced by the company in difficult market conditions. Why did you put Facebook at the heart of your ...

Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

Ladies who lunch at L'Assiette Champenoise, a gourmet restaurant in the heart of France's Champagne region, may struggle to pay the bill. A friend who recently took a team of buyers to lunch there found that her menu, unlike those of her male guests, had no prices on it. It appears the restaurant ...