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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ... '. This goes to the heart of what good marketers are about. It's not about shovelling out 'stuff' because you ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

supported by radio work, including on Heart FM, and outdoor. Planning and buying were handled by Feather ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

to have had a change of heart - prompted, in part, by fierce competition. In March, Starbucks unveiled a ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...