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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. Last week, it launched its biggest campaign to date, placing young British talent at the heart of its ... -management element at the heart of it'. Easy to share When targeting the youth market today, Brayton says ... that by ensuring partnership working is at the heart of our new approach, we will be able to deliver truly ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

on provenance, UK manufacturing and design collaborations has been at the heart of the retailer's ethos ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

the heart when the subject turns to Starbucks' values. What he found when he joined in 2004 - and says ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

and how I project myself. This has become the heart of what we want to deliver.' Storytelling marketing ... the top line'. 'This is really why I came in; building strong brands should be at the heart of where ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

at the heart strings like the famous Kids ad from Vancouver that I hope you ve all seen, but we re also ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

', using an updated, heart-shaped logo. According to Andrew Trofimowicz, commercial director at DFS ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

make sure everything we do is social at its heart,' says Cobelens. 'Social is not about using our ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

playground for marketing. Relationships are at the heart of what we do and a little humour goes a long way ... For the Performax Intense campaign, Durex has taken a light-hearted approach, using two turntables playing Marvin ...