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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

' - unite all Honda products, but admits the brand must do more to tug on the heart-strings. 'We know ... .' This attention to detail lies at the heart of Moll's plans for Honda's marketing strategy, outlined in a recently ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer. The evening also saw Ignite chairman ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

", but they create marketing campaigns with a sales-promotion mechanic at their heart. There isn't the discipline ... are repositioning the brand with "easy" at the heart of everything we do on Facebook and digital media over the next ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

to have had a change of heart - prompted, in part, by fierce competition. In March, Starbucks unveiled a ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last ...