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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

Ladies who lunch at L'Assiette Champenoise, a gourmet restaurant in the heart of France's Champagne region, may struggle to pay the bill. A friend who recently took a team of buyers to lunch there found that her menu, unlike those of her male guests, had no prices on it. It appears the restaurant ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer. The evening also saw Ignite chairman ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

that the customer is at the heart of commerce, and reappraise how they interact with you at each stage ...

Helen Edwards on Branding: Sixty is the new old

By Helen Edwards, 09 November 11, 12:00

is at the heart of some innovative niche brands. Old Ladies' Rebellion is a fashion label created by designer ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

captured the hearts of the nation and raised millions of pounds. The brand has been carefully nurtured ...

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

Experts argue that for content to sit at the heart of a business, a shift in approach is required ... the creative idea. 'It's the content and getting the context right which is at the heart of engagement ...

Neuromarketing: separating fact from fiction

By Andrew McCormick, 04 November 11, 11:00

on the 'guilty' theme of tucking into a chocolate 'treat', DDB made the proposition more positive and light-hearted ... responses, such as the heart beating faster. Biometric measurement is also less obtrusive. Respondents ...