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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

and perversely rips value from the heart of its categories. And copycat brands with me-too claims and own ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

The drive, created by The Assembly, comprises digital and social marketing, advertising, PR, events and sampling and launches this month. At the heart of the campaign is a specially built member microsite where people can claim a DVD with every purchase of specially marked Gallo wines. The site ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

around a contemporary Cuban marketplace, the Embassy s Mojito Market forms the heart of the bar ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. Last week, it launched its biggest campaign to date, placing young British talent at the heart of its ... -management element at the heart of it'. Easy to share When targeting the youth market today, Brayton says ... that by ensuring partnership working is at the heart of our new approach, we will be able to deliver truly ...