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Unilever tops 2012 Marketing Society Awards nominations
Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...
Charities should share tax burden
truths about charities and charitable giving. First, successful charities are at heart businesses ...
Out-of-town retailers and betting brands escape Portas clampdown
their high streets into the beating hearts of their communities once again. "With internet shopping ...
British Heart Foundation targets Fabrice Muamba rematch with ads
The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital ... The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Engine Group does 'pop art' cover for this week's Marketing
feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...
Dancing celebrities promote Fairtrade Fortnight with digital campaign
, and is running a series of light-hearted YouTube films featuring celebrities.
The joy of sex marketing
playground for marketing. Relationships are at the heart of what we do and a little humour goes a long way ... For the Performax Intense campaign, Durex has taken a light-hearted approach, using two turntables playing Marvin ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
report published by CFC and the British Heart Foundation in December, called 'The 21st Century ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
, exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...
Editor's comment: TV's refuseniks are a breed apart
transparency can win hearts, minds and wallets. Who's seizing this chance? Not big guns like Boots - yet ...
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