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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

the most flint-hearted among us. It follows a father as he guides his daughter through life s chall ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

a bet on player heart attacks during last night's Premier League encounter between Manchester City

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

, with 'straightforward privacy' at the heart. According to comScore data for February, the Friends Reunited Group ...

Adwatch (April 4) ) top 20 recall: The Guardian

By Gareth James, Executive creative director, TMW, 04 April 12, 12:00

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ...

Google marketer Felten notes 'TV works well with digital'

By Sarah Shearman, 28 March 12, 12:45

TV works well with online advertising, although digital remains at the heart of Google's marketing ... on to stress that even the latest campaign for Google+ has "digital at its heart". In a similar way ...

British Heart Foundation targets Fabrice Muamba rematch with ads

By John Reynolds, 27 March 12, 08:30

The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital ... The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...