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Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

marketing] and we have brought [Clubcard creator] Dunnhumby back where they belong, right at the heart ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

the heart when the subject turns to Starbucks' values. What he found when he joined in 2004 - and says ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

back where they belong, right at the heart of the business, and only last week we began a creative ...

Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

and, as a retailer at the heart of the communities in which we trade, we're getting behind the Jubilee ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

their high streets into the beating hearts of their communities once again. "With internet shopping ...

The Body Shop signs up Lily Cole as global brand ambassador

By Loulla-Mae Eleftheriou-Smith, 23 March 12, 12:19

ambassador, as it launches the 'Beauty with Heart' campaign, alongside a new retail offering called Pulse ... The 'Beauty with Heart' strategy aims to push the Body Shop s message that "beauty is more than skin deep", which will be communicated to consumers through the brand's new Pulse Boutique shops ... in the community. "It is where 'beauty with heart' comes to life through our Community Fair Trade products, our ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

', using an updated, heart-shaped logo. According to Andrew Trofimowicz, commercial director at DFS ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...