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Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

London. Housed above the Tube station on a major road junction, it seems a world away from the heart ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

at the heart of England, presenting something of a headache to the Rugby Football Union in advance of the 2015 ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer. The evening also saw Ignite chairman ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...