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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, however, go straight to the heart of the matter without marketing and advertising to drive our ... at the heart of a progressive, modern economy. According to McKinsey, collectively we deliver some 15 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Communications The British Heart Foundation PHD Top Boy (Channe 4) Livity E ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 April 12, 12:00

thief. True ownership can be achieved only when a brand truth lies at the heart of the creative. Yet ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ... of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...