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From 1930s 'Brand Man' to today: the evolution of the brand manager
a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...
Healthcare: On the Agenda - Statins advised for the over-50s
A study funded by the British and Australian medical research councils and the British Heart Foundation (BHF) has found statins cut the risk of heart attacks and strokes by a fifth, regardless ... , statins are restricted to patients deemed to be at 20 per cent risk of having a heart attack or stroke ...
Brand barometer: Volkswagen Polo viral campaign reviewed
the most flint-hearted among us. It follows a father as he guides his daughter through life s chall ... British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
Food & Drink: Take your hat off to Benito's tweet deal
show teams on Capital FM, Radio 1, 1xtra, Xfm, Heart, LBC and Absolute Radio to further drive buzz via ...
Capturing hearts and minds
The best campaigns capture the public imagination long before they tackle the Government, says Elin Twigge of PLMR.
New look for Marketing Design Awards
in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...
RAB celebrates 20 years of championing commercial radio
at the heart of everything we do. Both things have fundamentally changed how we do business, for the better ...
Old El Paso readies Jubilee-themed campaign
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Safestore launches first ever TV ad
The campaign is the first by WCRS since the agency won the account in April in a pitch against Leagas Delaney and Table 19. The 30-second and 60-second ads features a young boy's heart-warming farewell to his beloved teddy, which is going into storage. The ad was directed by Dougal Wilson ...
Media360: Global Radio profits to rise 'significantly' says Miron
Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set ... and bravery for the radio industry." Global Radio rebranded the One network of 33 stations to the Heart ... Global Radio increase Heart's advertiser count from 82 in 2008, to 227 by 2011, while revenues lifted 12 ...
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