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Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

ever been, able to rationalise and peel away brand fluff in pursuit of the best products at the best ... -label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... more than a stand-up comic with the ability to narrate a series of product messages. Instead, make him ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

having an impact: what easyJet has done is to clearly bring quality to its product while price has taken ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

premium product called British Farmers Loaf.

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

brand for such a basic product? Thinking about it though wasn t this once true for something like Orange Juice, a commodity product, with little differentiation. Now we have dozens of brands squeezing ... the relationship between people and the land, and that it gives us products which contribute to our health and well ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

ingredients. A number of products have also been reformulated to contain less sugar and fat, while the fish fingers product will contain a 100% fillet of fish. Tesco chief executive Philip Clarke recently said ... " and directs customers to the products' microsite . The agency behind the campaign, The Red Brick Road ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Haircare product ad maintains the brand's personality, but needs a stronger creative idea ... , the products themselves. This ad confirms to me that Lynx doesn't take itself too seriously as a brand and ... traditional Lynx deodorant spray as the brand expands into hair products. I'm sure this range ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

-themed ad break on ITV . The company's product line-up includes home phone as well as broadband ... but we re keen to build awareness of our growing product portfolio, nationwide availability and award ...