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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

to make Zoopla a household name, synonymous with online property search and research." There have been ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. There is no doubt that sharing products through platforms such as Pinterest is an economical way for some recession ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to create his own track, providing the platform for its production and release. Pepsi's latest music ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

as well as its many products, at the same time as steadying the ship. ... applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...