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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

The rebrand come as Yell struggles to reinvent itself as an 'eMarketplace' portal for SMEs to 'connect and transact'. In a statement coinciding with its full year results the company said: "We are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

no MSG, hydrogenated fats, artificial flavours or genetically modified ingredients. A number of products ...

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

The 4.5% beer, launched last year in Denmark, has secured its first UK listing, with Asda. The product, brand and design have been developed by Carlsberg s international innovation department ... spritzer Eve, which featured Louise Redknapp as brand ambassador. While the product is still on the market ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

. For the Cond Nast stable of digital products, this can only be good news an enhanced visual experience ... key part, allowing advertisers to deliver HD quality video to promote their products and services ... that, in many ways, it hasn't managed to launch the product in a way that is markedly different from ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

with new product launches, has kept its cards close to its chest, which has only fuelled rumours ...

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

brand in Europe. James Maynard, product marketing director for the Fujitsu mobile business in Europe ... Japanese products, meaning the phones would not be positioned in the low-end of the market. Fujitsu ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

that people will not use social-media platforms to interact with mundane household products. ... ', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ...

M&S brings discount Outlet offering online

By Matthew Chapman, 21 February 12, 11:00

M S Outlet offers more than 1,300 clothing products across womenswear, lingerie, menswear and kidswear, and now has 50 stores after launching in November 2000. The ranges will be available via a microsite hosted at www.marksandspencer.com/outlet and will be regularly refreshed with products from ...