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Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites ... Its Share and Earn scheme, launched this week, enables customers who promote Dell products to earn 5 if one of their "shares" leads to a sale of a Dell product worth more than 70. The global ... the registration process. Participants can then click to share information on Dell products, across over 300 ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

By Alex Brownsell, 03 April 12, 11:45

1 city car, in what it claims is the first crowdsourced production vehicle in the UK. ... production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing ...

VW delays Beetle campaign due to production difficulties

By Alex Brownsell, 03 April 12, 08:30

Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.

Thomas Cook promises 'differentiated' product

By Loulla-Mae Eleftheriou-Smith, 17 January 12, 04:27

better differentiated holiday product to consumers and to focus on "quality", not "celebrity". ... call centre. Thomas Cook intends to deliver an "exclusive, differentiated product" to consumers ... , instead focusing on destination-based marketing, which highlighted its specific holiday products ...

Nationwide shifts to product focus with new campaign

By Alex Brownsell, 16 December 11, 12:00

three years, as the brand looks to improve awareness of its products.

Brands pledge to avoid promoting unhealthy products to kids online

By Matthew Chapman, 28 November 11, 09:56

to prevent exposing children under 12 in the European Union to the marketing of unhealthy products. ... on their websites to "better for you" products, which fulfil nutrition criteria based on accepted scientific ... companies' websites, following their pledge in 2007 to only advertise "better for you" products on TV, print ... for these products across all programmes, according to data from Accenture Media Management. Signatory companies ...

eBay moves to offer automated product recommendations

By Sarah Shearman, 22 November 11, 11:20

into the business. Mark Carges, chief technology officer and senior vice president, global products, marketplaces ... sellers on eBay new ways to connect the right products with the right customers." EBay did not disclose ...

BBC Worldwide consumer products appoints marketing director

By Matthew Chapman, 11 November 11, 12:05

products division, to drive the commercial potential of key brands and talent. ... all areas of the consumer products business, including the country's largest TV content publisher 2 entertain and BBC licensed products. Her remit will also cover music, the BBC ecommerce and co ... to Paul Dempsey, managing director consumer products and CEO at 2 entertain and Helen Kellie, chief ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

The relaxation of rules regulating branded content on TV means that product placement is likely ... brands into closer partnerships with their shows. Through product placement deals, brand partnerships ... , governing product placement on TV, and the introduction of rules that allow TV presenters to front ads that run during programmes in which they appear. Product showcase Some argue that the looser product ...