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Paul Smith

14 May 12, 12:00

one of the progenitors of 'Cool Britannia', it is telling that the first product Smith sold is said ... in terms of product launches, and geographically. In the early days of the business, Smith would unearth cool products for the shops to sell. Those 'magpie' instincts have helped the brand extend across ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

having an impact: what easyJet has done is to clearly bring quality to its product while price has taken ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

premium product called British Farmers Loaf.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

Clinton Cards chief Willson-Rymer departs following administration

By Matthew Chapman, 11 May 12, 12:40

Administrator Zolfo Cooper has confirmed a large number of board members will also exit, including product development director Debbie Darlington and non-executive director Dave Hughes, the former chief marketing officer at Game. Non-executive chairman Don Lewin will also depart, alongside group managing ...

2012: The year of NFC contactless payments?

By Sarah Shearman, 11 May 12, 12:00

card, which could then be used to purchase products on Amazon. The transaction was possible because ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

of the potential challenges facing the sector is commoditisation, and innovation, whether it be via product or pack ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

Facebook looks to boost payments revenue through new app store

By Sarah Shearman, 10 May 12, 11:00

. "Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

don't know what YouView will deliver, or what it stands for yet. Any new product needs time and space ... similar products (the current Freeview TV ad campaign has got an iPlayer and YouTube logo in it ... missed one the product loses industry support, let alone consumer understanding. - Kill the name ...