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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

, will give Bright Food access to extensive brand-building, technical and product-development capability ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

, showing exactly who will be buying your product and why. The Activation team spends all your money ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...

Marketing Guru on... getting your brand metrics spot on

By Will Harris, 02 March 12, 12:00

a Wall Street structured finance product, you can trade on them for years without challenge ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ... If you are in a commodity market or selling white-label products, then in extreme circumstances you could ... 't about commoditised skills. It's about deep understanding of a business, its product and its customers ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

By Oliver Luft, 26 August 11, 12:00

-adjuster's visit is often a 'very powerful moment' for marketing new products and services. Similarly, telephone ... . 'As we sell a wider range of energy products, we think a face-to-face conversation can still be a very ... to Richard Pattinson, head of retail at Sky , as more home-owners take multiple products from the broadcaster ...

GE to sponsor Olympics until 2020

By Ben Bold, 30 June 11, 08:00

As well as sponsoring local games until 2020, the deal with the International Olympic Committee (IOC) means that GE will remain the games' exclusive provider of technology products and services. The energy and technology giant's current deal concludes next year at London 2012. Its latest agreement ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

The Advertising Mail service has been introduced as a product designed to support direct mail. The service launched three weeks ago and its aim is to make direct mail more cost effective and competitive with other forms of advertising. Royal Mail claims that more than 14 million items have been posted since ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

Viking Direct, owned by Office Depot, sells office furniture and technology products to smalland medium-sized businesses. However it is now set to widen its focus to include consumers under the shorter ... and visual identity, as well as redesign its website to feature more product reviews and a greater emphasis ...