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Nivea signs Euro 96 team mates for skincare push

manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...

Dove seeks 'brand love' with strategic shift to Facebook

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

Sector Insight: soap, bath and shower

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products. ... . With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... up to more luxurious soap, bath and shower products are limited and people have become used ... , bath and shower products (%) by company, 2010 {"dataSourceUrl ...

Save the planet marketing 'won't change consumer behaviour'

product sell, disguised as a sustainability initiative. It assumes people are more motivated by green than ...

Welsh rugby stars soften up with Dove Men+Care partnership

platform for showcasing the superior skin care qualities and high performance of our products in the Dove ...

Helen Edwards: Grand incentive to alter pack mentality

'Super Size Me: Product Size as a Signal of Status' quote data showing that portion sizes have increased ... , for example increased value, to the right audience. By introducing customers to your entire range of products ...

King of Shaves takes on Gillette with online subscription offer

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... and advertising. Where products came from, and the company behind them, will be factors in purchase decisions ... and responsibly made products. Marketers who dismiss this as "niche" will surely miss out. ...

Unilever rolls out £2m Comfort Exhilarations campaign

. The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product ... 's Sustainable Living Plan , which aims to halve the environmental impacts of the company's products, while ...

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