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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to create his own track, providing the platform for its production and release. Pepsi's latest music ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

, will give Bright Food access to extensive brand-building, technical and product-development capability ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

intimacy means exactly that. The product might well end up inside the person (snack, beer, analgesic), or the person might well end up inside the product (hotel, aircraft, bank). Either way, it's a physical ... products through all stages of development. - Michael O'Leary , Ryanair's infamous chief executive, has ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

be on the shelves as I want to find out what they taste like. McVitie's: We're always looking at new products ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I use a lot of Apple products, but the most important thing out of all the technology we

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

campaign? Honda 'Cog'; that the product was integral to the creative is a marketing dream. What ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

, argues Rob Griffin, global director of product development at Havas Digital. 'Everybody is hedging ... and then go out and buy them. We have a universal product so mass marketing works for us, but for some of the products that need more detailed, rational messages, we can use digital, and RTB specifically, to put ...