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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

is once again leading the way on innovation. John V Willshere outlines the strategy behind the product. ... on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

Revlon will unveil a fresh UK ad strategy next month, bringing together marketing for its products ... shift away from past campaigns, focusing on storytelling rather than models wearing the products ... stories in this campaign as much as talking about the product. The TV and press ads will feature products to be released this year, including its Photo-Ready Airbrush range and Lip Butter, for which a UK ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

M&S multichannel trial will 'feed acceleration of mobile selling'

By Ed Owen, 12 March 12, 12:00

the right products and help us better understand how they use mobile devices in our stores." Retail analyst ... how to display the products. "M S will be looking at John Lewis, who has had up to 20% of products ... to research products on the go, they will demand these services and shop at stores which provide ...

Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

on brands and new products; 75% use Facebook to better connect with friends and family. 3. GYN feels ... in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

's products are sold in more than 91 countries across Europe, Asia, Australia and the Americas, and its ... Wills have discounted products in the past two months, and Superdry retains a strong celebrity following ... -founder of fashion label Duck and Cover, a former director of product and marketing for Converse and ex ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

around, then look on their iPhone to see where (a product) is cheapest. As a retailer, you have two ... , which builds a relationship between the consumer and brand, rather than product, requires a big cultural ... high-quality products; a belief in the individual; and togetherness, driven by social media. 'Brands ...