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Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a new juicy-water brand extension, Volvic Juiced, in March this year. Delabri re said the new product ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

be on the shelves as I want to find out what they taste like. McVitie's: We're always looking at new products ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

ever been, able to rationalise and peel away brand fluff in pursuit of the best products at the best ... -label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... more than a stand-up comic with the ability to narrate a series of product messages. Instead, make him ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

premium product called British Farmers Loaf.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...