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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. There is no doubt that sharing products through platforms such as Pinterest is an economical way for some recession ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

as well as its many products, at the same time as steadying the ship. ... applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

products include must-have functionality, fully integrated. - Vertu must maintain product integrity ... thing that has happened to the brand. REMEDY - Make sure the product has technical parity ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

suspended from Twitter because of the appeal of Apple products to spammers. This may partly explain Apple ... and Ireland , says: 'As a brand that has always put consumers at the heart of our product innovation, we view ... and an existing army of advocates. Other brands will need differentiated, reliable products and compelling content ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

have had a relationship with customers on money products before we had a money product which ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

the device and its owner with a number of product features. These include a "smart stay" feature that can ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

brands with a varied product base where one size does not necessarily fit all as far as the value of ad ... are they developing their products? We asked Julian Ireland, head of strategy and digital planning at media agency the ... of integration with the rest of its technology and products, such as AdWords and DoubleClick for Advertisers ...