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Sheraton Hotels brand chief discusses serving the 'social traveller'
to connect with other people, and when they do, they are more productive and they are happier. What ...
Industry view: Is easyJet's marketing makeover working?
having an impact: what easyJet has done is to clearly bring quality to its product while price has taken ...
TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal
on differentiated and exclusive product, and being online driven key elements of our modern mainstream strategy ...
Thomas Cook overhauls 2013 strategy to ease booking process
. The 20-minute video aims to inform consumers about the operator's range of holiday products and help ... by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
Branson-shaped ice cubes take off on selected Virgin flights
products and customer services, announced in August last year. Follow Loulla-Mae Eleftheriou ...
Flybe scraps up-scaled booking fees as part of repositioning
. The overhaul sees new product trials, including a free on-board Wi-Fi service that flyers can use to access ...
Flybe in £9m brand repositioning
on this audience. It will promote an overhaul of the airline s product offering including a three-tier ticketing ...
'Flawsome' brands will win battle for consumers' hearts
employee, product or service. Act swiftly and with compassion; processes should never come before people ...
Virgin Atlantic to appeal against BMI takeover
where companies can set whatever prices they like and stop investing in their product ...
BMI marketers' jobs at risk in £173m BA takeover
of marketing and product at BMI in January last year . BA said most of the redundancies would come from BMI ...
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