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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

internet providers including the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, will allow users ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

the British Soap Awards on ITV1. It features a man eating a fish finger sandwich. The Everyday Value range ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

-themed ad break on ITV . The company's product line-up includes home phone as well as broadband ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

:12 on Saturday 7 April, during the ad break on ITV1's 'Britain's Got Talent'. Further activity will centre ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

its ownership. In December 2005, Friends Reunited, with 15m users, was acquired by ITV for the sum ... tethered its decline to ITV's failure to innovate and invest in the platform. Brightsolid can't be accused ... long it was looking quaint, clunky and, let's not forget, ugly. In 2005 ITV took ownership, but any ...