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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

relationship with ITV and ESPN for next year's competition and those matches in the later stages of the Cup ...

Linear TV viewing maintains high in 2011

By Alex Brownsell, 24 January 12, 08:30

Figures from BARB showed the average viewer watched four hours and two minutes of linear TV a day, or 28 hours and 14 minutes a week, matching 2010 s record levels. Commercial TV accounts for 64% of UK linear TV viewing, up 1.3% year on year, due to successes such as ITV s Downton Abbey. Thinkbox ...

LoveFilm expands TV content with ABC deal

By Sarah Shearman, 16 January 12, 10:38

deals with BBC Worldwide and ITV this month, to enable users to stream their content. Netflix's UK and Ireland service also has TV content deals with BBC Worldwide and ITV, as well as Channel 4, but does ...

Google TV boosted by LG partnership

By Matthew Chapman, 06 January 12, 12:25

is mounting about Apple launching a television dubbed 'iTV', which will have a 50-inch screen, wireless ...

LoveFilm strikes streaming deals for BBC Worldwide and ITV content

By Sarah Shearman, 06 January 12, 11:10

LoveFilm has struck major streaming deals with BBC Worldwide and ITV, as the online movie and TV ... on the LoveFilm player. LoveFilm has also acquired more titles from ITV s archive, including 'Prime Suspect ...

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

While commentators have been talking of the death of the television industry for years, ITV has gracefully and deftly got on with creating compelling content and delivering value for clients ... economic climate, ITV delivered a relatively robust financial performance for the first nine months of 2011 ...

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

of mobile in driving excitement around their shows. ITV show The Only Way is Essex used QR codes on screen ...

ITV hires Reemah Sakaan as first network marketing chief

By Sarah Shearman, 22 November 11, 08:30

ITV is reshuffling its senior marketing team, starting with the hiring of its first director ... for marketing ITV s content, including hit shows The X Factor and Downton Abbey. Separately, ITV is also ... and research at ITV. She will be responsible for on- and off-air marketing for all programming on ITV1 and ITV ... Rob Farmer, former director of viewer marketing, who left ITV in August to move to Australia, where he ...

Brand Health Check: The X Factor

By Rachel Barnes, 17 November 11, 12:00

Viewing figures for ITV's popular talent show have slipped from last year's highs. ... , what is the missing ingredient that will return the ITV show's undisputed star attraction? We asked former ITV managing director and now vice-chairman of the Advertising Association, Rupert Howell ... such as Jamie Oliver. RUPERT HOWELL - VICE-CHAIRMAN, ADVERTISING ASSOCIATION (EX-ITV) Rumours ...