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Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

. The ad breaks on Friday (11 May) and runs for three weeks on channels including ITV, Channel 4 and Living ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

its ownership. In December 2005, Friends Reunited, with 15m users, was acquired by ITV for the sum ... tethered its decline to ITV's failure to innovate and invest in the platform. Brightsolid can't be accused ... long it was looking quaint, clunky and, let's not forget, ugly. In 2005 ITV took ownership, but any ...

Xbox to add educational content and iPlayer

By Matthew Chapman, 14 March 12, 09:10

year. ITV Player is expected to join the service before the end of the year. The increasing ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

relationship with ITV and ESPN for next year's competition and those matches in the later stages of the Cup ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

of the 2012 Brit Awards on ITV1 on 21 February. Music fans are invited to load up audition tapes ...

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

of mobile in driving excitement around their shows. ITV show The Only Way is Essex used QR codes on screen ...

John Lewis TV ad passes 1m views online

By Gemma Charles, 16 November 11, 11:35

, before its first TV appearance around ITV1's 'The X-Factor'. A number of spoofs have already appeared ...

Andrew Walmsley on Digital: The race to change TV

By Andrew Walmsley, 16 November 11, 12:00

content (to put it in context, that's less than 10% of ITV's budget), together with the reformatting ... portal into other broadcasters like ITV Player and 4OD (though notably not Sky). There are also ...