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We'll Call You: Netflix

18 January 12, 12:00

have done deals with Sony, Disney, ITV and Channel 4, but we're sure to be doing more. Mktg Do I get ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

ITV lines up voting apps for highest-rated shows

By Ed Owen, 23 November 10, 08:00

ITV is weighing up plans to bring back mobile voting for its most popular programmes three years ... credits" to interact with their favourite programmes. Broadcasters including the BBC, ITV and Five were exposed for misusing premium-rate phone services in 2007. ITV was forced to reimburse viewers 7.8m after ... , broadcasters such as ITV and Channel 4 stopped using SMS as a means of interactive voting. However, this month ...

Coca-Cola to launch cookery book through Harvey Nichols

By Loulla-Mae Eleftheriou-Smith, 20 September 10, 01:40

campaign, which includes a partnership with ITV, outdoor, radio and shopper marketing program." ...

Kingsmill butters up to Britain's Got Talent

By David Barros, 15 April 10, 12:33

LONDON - Kingsmill is launching an eight-week integrated off-air campaign around ITV's leading show

Lucozade Sport to roll out 'biggest' campaign for World Cup

By Joe Thomas, 06 March 10, 12:01

affiliation with the England football team and sponsorship of the Fifa World Cup coverage on ITV. ... as leverage our association with ITV's coverage of the 2010 World Cup. He said: "We are confident that as a ... , it was announced that ITV's football World Cup coverage would be jointly sponsored by Lucozade Sport and car marque ... C Saatchi. ITV1's coverage of the 2006 World Cup peaked with 21.3 million viewers for England vs ...