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The DIY creative brands
% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...
Media Agency of the Year and Grand Prix winner: PHD
Minute to Win It on ITV2, to overseeing Sainsbury's strongest set of Christmas sales to date. In addition ...
Media Agency of the Year: PHD
by the appointment of Ben Ayers, the former head of social media at ITV, to lead development of its social media ...
Institute of Sales Promotion drops 'sales' from name after 76 years
such as Coca-Cola, ITV and Kellogg. The feedback gained from this exercise was that the term "sales promotion ...
RSA appoints Starcom to £50m account
by RSA marketing director Clare Sheikh, a former marketing director at ITV. 'We've traditionally worked ...
OFT recommends relaxing ad rules for ITV
to protect advertisers from the dominance of ITV following the merger of Carlton and Granada in 2003 ... changes to the CRR rules. The OFT found that whilst ITV1's market position has declined, it is the only ... forms of delivering the ITV1 schedule. John Fingleton, OFT chief executive, said: We recommend ...
RSA embarks on global media review
Grimmer. Sheikh, a former ITV marketer, said that she was keen to trim the company's current 200 -global ...
ITV will have no single Christmas sponsor brand
LONDON - ITV will not have a sponsor for its Christmas showcase package this year, having secured ... to the great work the ITV sponsorship team have done this year in selling most of the programming ... -up to Christmas include a series of one-off Sunday primetime music specials on ITV1, backed by watch manufacturer ... That special and The Girls Aloud Party . Adam Turner, head of investment at PHD, said: 'ITV has so many other ...
Ad rates hit 14-year low
The rise of digital TV has increased the supply of commercial audiences, and this, combined with weak demand, has pushed prices down by nearly a third since 2000. In real terms, they are the cheapest on record. According to the report, ITV1, Channel 4 and Five will post revenue falls of 7% in 2009 ...
IPC advertising head Caroline McDevitt departs
director of Westcountry Television and she has worked in various ITV companies running national sales teams ...
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