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Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

- TV SPONSORSHIP CAMPAIGN For the second year running, Subway is sponsoring ITV1's reality weight ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Society Brand of the Year award, in association with ITV and Marketing, up from 12,000 last year. For full ...

ITV hires Reemah Sakaan as first network marketing chief

By Sarah Shearman, 22 November 11, 08:30

ITV is reshuffling its senior marketing team, starting with the hiring of its first director ... for marketing ITV s content, including hit shows The X Factor and Downton Abbey. Separately, ITV is also ... and research at ITV. She will be responsible for on- and off-air marketing for all programming on ITV1 and ITV ... Rob Farmer, former director of viewer marketing, who left ITV in August to move to Australia, where he ...

Kate Garraway readies celebrity online voucher site

By Sarah Shearman, 30 March 11, 08:51

Kate Garraway, a presenter of ITV1's 'Daybreak', has signed up 12 celebrities for the forthcoming

Pernod pushes CSR agenda with sensible drinking ads

By Gemma Charles, 01 December 10, 09:30

weeks across channels including ITV2, E4, and 4Music. This marks the first time the company has ...

Waitrose sticks with Smith and Blumental for Christmas push

By Mark Banham, 11 November 10, 12:50

As part of the promotional schedule, the two chefs will take centre stage in a television campaign created by independent agency MCBD. The first ad breaks today during the middle advertising break of ITV1 s Coronation Street and runs with the strapline "Everyone s recipe for a great Christmas ...