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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

' and 'Get Stuffed!' campaigns. Domino's sponsored the ITV family entertainment show, 'Red or Black', last ...

Brand leaders predict little benefit from London 2012 Olympics

By Alex Brownsell, 13 January 12, 01:40

The research, carried out by Ipsos MORI, asked 100 board-level "captains of industry" at FTSE 350 companies, which include Aviva, Halfords, ITV, Sainsbury's, Rolls-Royce and Tesco, what effect they think the Olympic games would have on their business. Of the respondents, 66% claimed the Olympics would have "no ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

By Nick Darken, Executive creative director, Albion, 26 October 11, 12:00

Life M C Saatchi/M4C 19 17= ( ) ITV Bingo Biscuit Agency/Concord 19 ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

, 20% design/build, 10% e-commerce, 5% iTV, 10% mobile, 30% eCRM, 5% viral, 5% email, 5% ads. Clients ... /build, 15% e-commerce, 1% CD-ROM, 4% iTV, 10% mobile, 10% eCRM, 5% viral, 10% email, 10% ads, 5% search, 5 ... , 15% design/build, 5% e-commerce, 5% CD-ROM, 10% iTV, 5% mobile, 15% eCRM, 5% viral, 10% email, 15 ...

Sainsbury performance helped by sales of 300 miles of bunting

By John Reynolds, 15 June 11, 09:45

, Sainsbury's ran a campaign, which offered its customers the change to appear in ads during ITV's 'Britain ...

Most viewers claim not to be swayed by product placement

By Ed Owen, 04 March 11, 01:33

was permitted from Monday, with Nestle's Dolce Gusto brand the first to be featured, on ITV's 'This Morning ... , rather than simply bombarding them." ITV was considered the most "appropriate" channel to carry ... to be lining up to sign deals with various broadcasters , but Channel 4 and ITV are said to be cautious about ...

Digital Leagues 2010

By Kim Benjamin, 20 October 10, 12:00

Broadley. 10% consultancy, 15% design/build, 10% ecommerce, 15% CD-ROM, 5% iTV, 10% mobile, 15% eCRM, 10 ... Publicis. Chief executive Enda McCarthy. 10% consultancy, 36% design/build, 12% iTV, 6% mobile, 1% viral ... /build, 5% ecommerce, 1% CD-ROM, 1% iTV, 5% mobile, 15% eCRM, 1% viral, 5% email, 11% ads, 1% search, 7 ...