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ITV strengthens marketing department

By Maisie McCabe, 11 January 12, 11:04

ITV has made three new marketing appointments, bringing in marketers from Sainsbury's, The Times ... The appointments of the three new marketers are part of ITV's five year transformation plan ... Bullis, currently head of marketing operations and media at Sainsbury's, is to join ITV in the new role of director of media. She will oversee ITV's media planning and on-air continuity operations and work ...

LoveFilm strikes streaming deals for BBC Worldwide and ITV content

By Sarah Shearman, 06 January 12, 11:10

LoveFilm has struck major streaming deals with BBC Worldwide and ITV, as the online movie and TV ... on the LoveFilm player. LoveFilm has also acquired more titles from ITV s archive, including 'Prime Suspect ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign ... beer category and licensees." The ITV4 campaign follows the announcement that Tetley's has partnered ...

ITV hires Reemah Sakaan as first network marketing chief

By Sarah Shearman, 22 November 11, 08:30

ITV is reshuffling its senior marketing team, starting with the hiring of its first director ... for marketing ITV s content, including hit shows The X Factor and Downton Abbey. Separately, ITV is also ... and research at ITV. She will be responsible for on- and off-air marketing for all programming on ITV1 and ITV ... Rob Farmer, former director of viewer marketing, who left ITV in August to move to Australia, where he ...

Vodafone appoints former ITV marketer as group brand director

By John Reynolds, 29 July 11, 04:29

Vodafone has appointed Clare Sheikh, the former ITV senior marketer, as group brand director ... held senior strategic and marketing roles with Prudential, Centrica, ITV and British Gas. Lundal ...

Morrisons to sponsor gifted kids' show on ITV1

By Daniel Farey-Jones, 07 July 11, 12:43

Morrisons has signed to sponsor forthcoming ITV1 show 'Born To Shine', which will show talented ... , negotiated by ITV Commercial and MEC Access on behalf of Morrisons, includes online, mobile and licensing ...

ITV relaunches responsibility website

By Gemma Charles, 29 June 11, 12:00

ITV has revamped its corporate responsibility website in a bid to make the site more accessible ... of video to tell the corporate story and complements ITV s portfolio of consumer-facing sites, with both ... stakeholder relations, ITV said the new-look site "explores the influential role that ITV like other ... of communication that shows how responsibility is business as usual for us at ITV.". ...

Cadbury signs deal with ITV to lift Spots V Stripes

By Maisie McCabe, 09 June 11, 09:00

Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV ... of prize money on offer will increase as the programme continues. The ITV-Cadbury partnership will include ITV2 branding on 'Spots V Stripes' digital activity and events, the creation of a 'Minute to Win It' website at ITV.com, and a range of promotions across ITV's platforms. The 'Minute to Win It ...

We'll Call You - ITV

19 April 11, 09:00

... ITV: Yes, you're (name), you're enquiring about the Virgin Media element, aren't you? Mktg: I'm a bit confused, was this a betting fix? ITV: As you may know you can vote (for The X Factor ... they all see how many votes are coming in via their service. Only the people in the vote room at ITV ...

C4's Radcliffe to move to chief marketing post at ITV

By Maisie McCabe, 12 April 11, 12:07

and research director at ITV, replacing group marketing director David Pemsel who left last year. ... Radcliffe will take charge of ITV s marketing strategy and brand development across all platforms, and will oversee the viewer and trade marketing teams, media planning, ITV Creative and continuity, as well as research and customer insight. He will report to Peter Fincham, ITV director of television ...