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Experiential Agency of the Year: TRO

By Loulla-Mae Eleftheriou-Smith, 13 December 11, 09:00

ran as a two-minute spot during the season finale of ITV2's The Only Way is Essex. On a different ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

Minute to Win It on ITV2, to overseeing Sainsbury's strongest set of Christmas sales to date. In addition ...

Xbox Kinect joins Sky in placement-deal first

By Sarah Shearman, 07 December 11, 01:37

has been allowed in the UK since 28 February. ITV1 was the first channel to sign a deal, placing ... Nationwide and ITV's Coronation Street to display the brand's logo on an ATM. A handful of brands have ...

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

of mobile in driving excitement around their shows. ITV show The Only Way is Essex used QR codes on screen ...

John Lewis scoops Brand of the Year for second year running

By Noelle McElhatton, 30 November 11, 09:00

with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Society Brand of the Year award, in association with ITV and Marketing, up from 12,000 last year. For full ...

Launching a brand's first ever TV campaign? Here's a five-point plan

By Andy Fry, 24 November 11, 12:00

placement in Emmerdale, with ITV doing the ad production in-house. - Think TV 2.0 TV also benefits ...

Tesco launches Christmas Price Drop marketing blitz

By Matthew Chapman, 23 November 11, 04:20

during 'I'm a Celebrity Get Me Out of Here' on ITV1. Red Brick Road created the campaign and Initiative ...

ITV hires Reemah Sakaan as first network marketing chief

By Sarah Shearman, 22 November 11, 08:30

ITV is reshuffling its senior marketing team, starting with the hiring of its first director ... for marketing ITV s content, including hit shows The X Factor and Downton Abbey. Separately, ITV is also ... and research at ITV. She will be responsible for on- and off-air marketing for all programming on ITV1 and ITV ... Rob Farmer, former director of viewer marketing, who left ITV in August to move to Australia, where he ...