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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

and ITV is being hotly contested. The marked achievements of those brands in the running are outlined ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus on innovation led to Apple breaking the mould once again this year with the launch of its iPad tablet computer ...

Could your brand be the winner of Brand of the Year 2010?

By Staff, 24 September 10, 03:00

is in association with ITV.

Editor's Comment: Get top marketers on board

By Gareth Jones, 07 September 10, 12:00

Despite the power of marketers to generate consumer demand and, ultimately, cash flow, their discipline has played second fiddle to accounts, sales and HR. This is changing. Managing directors, chief executives and, at ITV, even programme directors are seizing control of the marketing function. As Helen ...

Helen Edwards on Branding: Ask why before you buy

By Helen Edwards, 17 August 10, 12:00

in the history book of brand acquisition. - Friends Reunited Last year ITV finally sold its 'foot in social ... was quickly eclipsed by MySpace, Facebook and Twitter, and ITV didn't have the focus (or, perhaps, the skills ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

historical figures, such as Captain Cook, who bought a policy from the company. Polo-mad Sheikh, a former ITV ... markets. He will also have to get to grips with the responsible-drinking agenda. 49. David Pemsel, ITV ... have been 'brighter' on-air, behind the scenes it was somewhat chaotic as ITV struggled to find a ...