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When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Boots sticks with comedy Christmas strategy

By Matthew Chapman, 03 November 11, 08:54

sessions. The 60-second television spot will launch at 8.15pm during ITV and Channel 4 during Emmerdale ...

Vanish creates world's biggest bra for breast cancer awareness

By Loulla-Mae Eleftheriou-Smith, 28 October 11, 10:49

The bra has been rigged up on the ITV Southbank building and will be unveiled today (28 October) on 'This Morning' by 'Hollyoaks' actress Gemma Merna. The bra, created by marketing agency Chillisauce, took four weeks to make and measures 31 metres around the "chest". It has been named the biggest bra ...

Febreze kicks off UK leg of global push

By Oliver Luft, 27 July 11, 10:11

media. The ads will break across ITV, Channel 5, E4, and Sky 1 next week, complemented by print ...

Lucy Pinder stars in new Lynx digital games

By Oliver Luft, 30 June 11, 09:10

during the Champions League final broadcast on ITV last month. As well as targeting Lynx s 323 ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... -owned brand has secured, through its agency Mindshare, simultaneous slots on Sky, ITV and Pub TV during ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

Fairy Liquid hires children's food guru Annabel Karmel

By Loulla-Mae Eleftheriou-Smith, 19 April 11, 08:30

The partnership involves a sponsorship of Karmel's new TV series, Annabel's Kitchen, which encourages parents and children to cook together. The 30-episode series will run on CiTV and ITV1 ... that the Fairy idents had been approved by ITV Compliance in line with Ofcom regulations. ...