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When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

of the 2012 Brit Awards on ITV1 on 21 February. Music fans are invited to load up audition tapes ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

-second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Society Brand of the Year award, in association with ITV and Marketing, up from 12,000 last year. For full ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Nationwide's Andy McQueen on life after Little Britain

By Andrew McCormick, 29 September 11, 12:00

-running 'Proud to be different' campaign. The activity debuted during the return of Downton Abbey on ITV ...

Lloyds Banking Group reshuffles team to boost brand 'clarity'

By Alex Brownsell, 13 September 11, 08:30

" identity for Halifax. An integrated ad campaign, created by Adam Eve, will launch during ITV's 'The X ...

Government-backed Money Advice Service rolls out debut ad campaign

By Alex Brownsell, 08 June 11, 11:00

. The TV ad, by DLKW Lowe, launches tomorrow (9 June) with a slot during ITV1's 'Emmerdale', with outdoor ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... -owned brand has secured, through its agency Mindshare, simultaneous slots on Sky, ITV and Pub TV during ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ...