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When social media turns bad: dealing with negative comments
, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...
Google TV boosted by LG partnership
is mounting about Apple launching a television dubbed 'iTV', which will have a 50-inch screen, wireless ...
Launching a brand's first ever TV campaign? Here's a five-point plan
placement in Emmerdale, with ITV doing the ad production in-house. - Think TV 2.0 TV also benefits ...
Freeview's £60m gambit
is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva ...
Brand of the Year 2011 shortlist
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...
Nationwide's Andy McQueen on life after Little Britain
-running 'Proud to be different' campaign. The activity debuted during the return of Downton Abbey on ITV ...
Brands failed by siloed approach to marketing
on to working on everything in partnership. We even bring in media owners such as Facebook, ITV and News ...
When it's time to risk your career for that big move
focus. The former senior ITV marketer, who left her job as group strategy, marketing and customer ...
Brands beware: Tesco's unbranded gamble
for Lathams and NutriCat, with the latter also sponsoring ITV's Animal Kingdom series. Lathams will also have ...
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