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Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

campaign breaks on breaks on Sunday (1 April) during ITV's Titani c . Media planning and buying ...

Mercedes targets younger audience with 'bold' online film

By Alex Brownsell, 11 November 11, 08:30

Factor' on ITV1. This includes a cover-wrap of Metro on 14 November, which, using Blippar augmented ...

Audi softens theme for £3m A6 Avant push

By Alex Brownsell, 28 September 11, 08:30

the Rugby World Cup match between England v Scotland on ITV1. Media planning is by Mediacom Chambers said ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads ... . The agency has also planned ad exposure on video-on-demand sites including ITV.com and 4oD, and has ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... -owned brand has secured, through its agency Mindshare, simultaneous slots on Sky, ITV and Pub TV during ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

Most viewers claim not to be swayed by product placement

By Ed Owen, 04 March 11, 01:33

was permitted from Monday, with Nestle's Dolce Gusto brand the first to be featured, on ITV's 'This Morning ... , rather than simply bombarding them." ITV was considered the most "appropriate" channel to carry ... to be lining up to sign deals with various broadcasters , but Channel 4 and ITV are said to be cautious about ...

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV ... wanted to recreate his imagination in the design process." According to sources, ITV is expected ...

Battle of the brands

By Rachel Barnes, 03 November 10, 12:00

More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands ... and industries,' adds Julia Porter, ITV's acting group marketing director. 'There are lots of strong ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

and ITV is being hotly contested. The marked achievements of those brands in the running are outlined ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus on innovation led to Apple breaking the mould once again this year with the launch of its iPad tablet computer ...