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Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

:12 on Saturday 7 April, during the ad break on ITV1's 'Britain's Got Talent'. Further activity will centre ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

such as The X Factor. ITV, the biggest commercial broadcaster in the UK, has forged several partnerships ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

McArthurGlen launches European ad campaign

By Ed Owen, 08 April 11, 09:47

The seven-figure campaign will run across Sky, ITV2, ITV3, Living, Five Digital and regional ITV, and in territories across the EU in six languages, supported by print and billboard runs. Creative was developed by WARL, with media by Carat. The campaign will be the first in the company's 15-year history to run ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

ITV missed a goal Goalkeeper Robert Green was not the only one to display a moment ... to give England the lead, 1.5 million of those watching the game on ITV were treated to the sight ... suggesting ITV should hand over the remainder of its allocated games for the tournament to the BBC. ITV ...

Battle of the brands

By Rachel Barnes, 03 November 10, 12:00

More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands ... and industries,' adds Julia Porter, ITV's acting group marketing director. 'There are lots of strong ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

and ITV is being hotly contested. The marked achievements of those brands in the running are outlined ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus on innovation led to Apple breaking the mould once again this year with the launch of its iPad tablet computer ...

Could your brand be the winner of Brand of the Year 2010?

By Staff, 24 September 10, 03:00

is in association with ITV.

Editor's Comment: Get top marketers on board

By Gareth Jones, 07 September 10, 12:00

Despite the power of marketers to generate consumer demand and, ultimately, cash flow, their discipline has played second fiddle to accounts, sales and HR. This is changing. Managing directors, chief executives and, at ITV, even programme directors are seizing control of the marketing function. As Helen ...