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Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

' and 'Get Stuffed!' campaigns. Domino's sponsored the ITV family entertainment show, 'Red or Black', last ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Domino's Pizza receives boost by gourmet pizza range

By John Reynolds, 28 September 11, 09:25

of ITV's 'Red or Black?'. The company, which has suffered from a slowdown in customers numbers ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

, and is sure to emerge in another major chief marketer's role soon. Ex-ITV marketing director Sheikh has said ...

Battle of the brands

By Rachel Barnes, 03 November 10, 12:00

More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands ... and industries,' adds Julia Porter, ITV's acting group marketing director. 'There are lots of strong ...

Pizza Hut launches digital campaign with Moneysupermarket Vouchers

By Ed Owen, 01 November 10, 11:53

The digital campaign aims to capitalise on a surge in demand for pizza delivery fuelled by more people being glued to the sofa during ITV s hit talent show 'The X Factor'. Pizza Hut's New York Meatball Pizza will be pushed at 9.99, a 5 discount and a week ahead of the national launch on 8 November ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

and ITV is being hotly contested. The marked achievements of those brands in the running are outlined ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus on innovation led to Apple breaking the mould once again this year with the launch of its iPad tablet computer ...

Could your brand be the winner of Brand of the Year 2010?

By Staff, 24 September 10, 03:00

is in association with ITV.

Editor's Comment: Get top marketers on board

By Gareth Jones, 07 September 10, 12:00

Despite the power of marketers to generate consumer demand and, ultimately, cash flow, their discipline has played second fiddle to accounts, sales and HR. This is changing. Managing directors, chief executives and, at ITV, even programme directors are seizing control of the marketing function. As Helen ...

Helen Edwards on Branding: Ask why before you buy

By Helen Edwards, 17 August 10, 12:00

in the history book of brand acquisition. - Friends Reunited Last year ITV finally sold its 'foot in social ... was quickly eclipsed by MySpace, Facebook and Twitter, and ITV didn't have the focus (or, perhaps, the skills ...