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When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

, but the real issue that people complained about was that there were too many commercials on ITV during Downton ... That Mars ad on ITV1 is one of the cheapest worst ads ever #crapad #mars #cheap Damon Whitbread ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

relationship with ITV and ESPN for next year's competition and those matches in the later stages of the Cup ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 01:07

The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

- TV SPONSORSHIP CAMPAIGN For the second year running, Subway is sponsoring ITV1's reality weight ...

Total yoghurt unveils January ad push

By Gemma Charles, 23 December 11, 09:00

of swing music. The campaign, bought by Total Media, will run on Channel 4, ITV Channels and Sky Network ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign ... beer category and licensees." The ITV4 campaign follows the announcement that Tetley's has partnered ...

John Lewis scoops Brand of the Year for second year running

By Noelle McElhatton, 30 November 11, 09:00

with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...