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Brand leaders predict little benefit from London 2012 Olympics

By Alex Brownsell, 13 January 12, 01:40

The research, carried out by Ipsos MORI, asked 100 board-level "captains of industry" at FTSE 350 companies, which include Aviva, Halfords, ITV, Sainsbury's, Rolls-Royce and Tesco, what effect they think the Olympic games would have on their business. Of the respondents, 66% claimed the Olympics would have "no ...

Aviva's Amanda Mackenzie named Marketing Society president

By Alex Brownsell, 29 November 11, 08:30

Society Brand of the Year award, in association with ITV and Marketing, up from 12,000 last year. For full ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Vanish creates world's biggest bra for breast cancer awareness

By Loulla-Mae Eleftheriou-Smith, 28 October 11, 10:49

The bra has been rigged up on the ITV Southbank building and will be unveiled today (28 October) on 'This Morning' by 'Hollyoaks' actress Gemma Merna. The bra, created by marketing agency Chillisauce, took four weeks to make and measures 31 metres around the "chest". It has been named the biggest bra ...