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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

internet providers including the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, will allow users ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

. The ad breaks on Friday (11 May) and runs for three weeks on channels including ITV, Channel 4 and Living ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

:12 on Saturday 7 April, during the ad break on ITV1's 'Britain's Got Talent'. Further activity will centre ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

its ownership. In December 2005, Friends Reunited, with 15m users, was acquired by ITV for the sum ... tethered its decline to ITV's failure to innovate and invest in the platform. Brightsolid can't be accused ... long it was looking quaint, clunky and, let's not forget, ugly. In 2005 ITV took ownership, but any ...