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Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

the British Soap Awards on ITV1. It features a man eating a fish finger sandwich. The Everyday Value range ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

: Outdoor ads have been running in tandem with a TV spot, which broke last week during ITV's live coverage ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

Ann Summers Valentine's push to star size-16 'real woman'

By Matthew Chapman, 12 January 12, 08:51

Lucy Moore, a 20-year old student from Portsmouth, scooped 22% of the vote in a poll hosted on the Ann Summers website. The vote was publicised via a television campaign that set out to find "the sexiest face in the UK" . Twelve women finalists then starred in an ad shown on ITV2 in November, after ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

-second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...

Sainsbury's readies Jamie Oliver montage campaign

By Matthew Chapman, 16 December 11, 12:47

Best Ads of 2011' on ITV. Media planning and buying has been handled by PHD. The montage ...

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

While commentators have been talking of the death of the television industry for years, ITV has gracefully and deftly got on with creating compelling content and delivering value for clients ... economic climate, ITV delivered a relatively robust financial performance for the first nine months of 2011 ...