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Xbox to add educational content and iPlayer

By Matthew Chapman, 14 March 12, 09:10

year. ITV Player is expected to join the service before the end of the year. The increasing ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook into line with other media powerhouses, such as ITV and Google, but while Facebook is riding high ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

While commentators have been talking of the death of the television industry for years, ITV has gracefully and deftly got on with creating compelling content and delivering value for clients ... economic climate, ITV delivered a relatively robust financial performance for the first nine months of 2011 ...

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

of mobile in driving excitement around their shows. ITV show The Only Way is Essex used QR codes on screen ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... -owned brand has secured, through its agency Mindshare, simultaneous slots on Sky, ITV and Pub TV during ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ...